Executive Presentation: Positioning Your Organization for the Emerging Markets
If you are thinking about positioning your organization for the emerging markets and economy, you may find this session I presented to a group of executives at the recent MDM West Conference in Anaheim interesting.
- Why being a disruptor is not enough, why you need to be a dislocator.
- The Innovation Curve and the 5 emerging markets in MedTech.
- How most businesses are built to respond and why you should build your business to predict.
- How to avoid being one of the big “misses” in your industry.
- How to design your firm to sell in the new model.
- Why your customer does not care that you disrespect social platforms because you misunderstand them, and why it will put you at great risk.
- Why fixating on an ROI is the wrong move.
Grab a beer, coffee or tea. Take notes. Hoping this adds value to your day and your business.
The full presentation is below.