4 Ways to Optimize Your Company Brand

As you optimize your Brand and Teaching/Informing to the market, your Resistance is reduced and […]

As you optimize your Brand and Teaching/Informing to the market, your Resistance is reduced and your Influence increased.

Whether you are a search firm, a large multinational or an emerging tech company, there is a strategy that works better than any other in the market.

– Build a hiring brand.
Explain in your messaging “who a person may become if they choose to become part of your organization” and stop putting out “must haves”.

– Provide substantial information before you engage.
Why is your market meaningful and why does your product / service matter in that market? Who is the team and why would you want to be part of it?

– Treat your future teammates like customers.
They are not applicants or candidates, they are people. Create an engagement experience that wows. Realize that the person that gets hired is the least important for your hiring brand, instead it is all the others that did not get hired that become your messengers in the market.

– Technology scales. You decide if it scales good or garbage.
Stop automating and amplifying unexamined processes that have been created 10+ years ago that are no longer relevant nor appropriate for current communication platforms.