Innovation cycles require our industry to evaluate our acquisition strategies. Especially as digital / software components further penetrate the market.
Buying a technology outside your core competency does not longitudinally make you a leader or an expert in that market.
Organizations that require acquisitions to enter new markets or to leap-frog their current technology capabilities will be best served by re-evaluating their current playbook.
The rapid acceleration of innovation cycles especially becomes critical to manage when you are in an industry that believes that buying your way into the market will allow you to stay.
Companies and leadership that create a custom approach in their execution of partnerships, joint ventures, and new acquisition/talent retention constructs will experience a break-away advantage as other organizations expose themselves to burning through acquisition, integration, and ultimate loss of leadership in a market they bought themselves into.
Acquired technology advantages expire quickly if it is not your core competency.
Retain the most important – the brain trust, the talent, because they are the market makers.