Women need and deserve better tools and solutions when it comes to managing their own health.
There is an intersection of digital home connectivity and the gathering of critical biometrics in a convenient form occurring that will empower a woman to take care of herself while she cares for others. It presents an important opportunity for all.
Women’s Health / FemHealth will be one of the rapid growth markets over the next decade. Projections range between $32B and $47B per year.
Some of the habits are already there, 21% of the U.S population use a smartwatch or wearable fitness tracker. That breaks down to 18% of men and 25% of women. The numbers go up as household income does as well.
The digital expansion of patient enabled solutions will be one of the levers in addressing the unique health issues facing women. Such as pregnancy, menopause, prenatal care, cervical cancer, and bone density. Women are more likely than men to die from a heart attack, show higher rates of anxiety and depression, experience osteoarthritis and urinary tract infections more frequently.
The market will continue to move aggressively by providing solutions for tracking, predictive analytics and early intervention that will continue to allow women to independently track their health.