How Will You Approach the Market?

ASC’s care differently. Not better, not worse, just differently. How will your organization prepare for […]

ASC’s care differently. Not better, not worse, just differently.

How will your organization prepare for a business model that is more about shared interests than the current go-to-market model that has been selling to institutions over the past 50+ years?

The required courage to re-imagine the construct of commercial teams.

As Ivan Tornos, the President & CEO of Zimmer Biomet, and I discuss, the “cost to serve” is 15%, and that is the “we”.

The other 85% is something else. The key to success is being part of that solution for the customer/patient/market.

How will you approach the market?