Creating and maintaining a brand / reputation for your company, product, service, and hiring brand is an “all the time” activity.
Having said that, not all activities or the lift required need be the same. In fact, they should not. Incorporating a Hum, Sing, Shout strategy allows the appropriate modulation of activities on the platforms that best serve your mission.
Hum – should be on 24/7 and be educating, informing and inspiring. This is the daily attention & awareness deployment of content and messaging.
Sing – is a bit more bold, it is press releases, new team members, clinical outcomes and mid to high level important events and activities.
Shout – is where you release the biggest news that may be to things like financings, approvals or clearances, events or industry shows you will be at.
Breaking down your Attention & Awareness strategies in this fashion using video, stills, press releases, copy, articles keep a steady engagement with the market and allows your intended audience to ebb and flow with your content.