Private Equity’s Impact on Healthcare

How will the dance between the OEM’s and the Private Equity (PE) world, one of […]

How will the dance between the OEM’s and the Private Equity (PE) world, one of the driving forces of changing center of care, develop?

Medtech companies have primarily sold to institutions and not Owners of ASC’s as well as PE firms. The dynamics in this case are dramatically different.

PE firms drive down costs using evidence-based analytics and ASC owners (physicians) are now spending their own money.

How will that change the playbook for sales organizations moving forward?

Stefan Kreuzer, MD and Scott Fraser and I discuss the dynamics that ASC’s and Private Equity are bringing to the table and how playbooks will need to be adjusted.