If you did a Google search of TytoCare and landed on the homepage of the Israeli smart medical device company, you would be forgiven for thinking that it is a direct-to-consumer play. After all, the homepage image highlights the message that anyone who wants the ability to have a thorough medical exam without having to go to their primary care clinic can simply buy the smart medical kit and connect virtually to a telemedicine provider.
But the consumer is not the main target market for the company that has been around since 2012 and with a fundraising total of more than $156 million, according to Crunchbase. In fact, business growth is largely coming from working with health systems, large self-insured employers and insurance companies. Earlier this month, TytoCare announced that MemorialCare, a nonprofit health system in Orange and Los Angeles Counties would be offering remote medical exams to patients during their virtual visits with a doctor powered by TytoCare’s devices. Through its partnership with Amwell, the medical devices company is integrating its systems and tools to make it easier for Amwell’s provider customers to examine patients virtually. Back in 2019, the company became integrated with Epic and available on the Epic Orchard app so that patients could launch TytoCare-powered telehealth visits from Epic’s MyChart app.